Great advertising mix:ex- football player, Licor Beirão and politics!
From top to bottom: one of the new advertising posters, the censured poster, and the most famous one. Over a century ago this Licor Beirão sweet beverage was already being produced in Lousã (Coimbra's District). It's made from several different plants from Lousã's mountain and aromatic seeds imported from Turkey, India, Brazil, and Sri Lanka. The story is that a Port Wine salesman passing by fell in love with the local pharmacist's daughter and they got married. The pharmacist was selling natural liquors and this maybe was kind of usual in the XIX century because my grandfather also runs a pharmacy and he also knew how to produce liquors. A new law then makes it forbidden to attribute medicinal properties to alcoholic drinks. The Port Wine traveler took at his charge the production of liquors. The name Licor Beirão comes from the region where a congress took place in 1929. Beirão is a native of Beira’s province. The liquor was then baptized to honor the r...