TAP - with arms wide open

  Video

TAP PORTUGAL - Have you flown with Portuguese TAP? Operating since 1945, the airline’s hub is in Lisbon operating an average of more than 2,250 flights a week.

This video was made with the help of 259 customers who were invited to the boarding gates to become actors while they waited for their respective flights. So real passengers are the stars of the new film shown on board the airline’s aircraft. On YouTube, the video has already been viewed more than 200,000 times in just three days.

"The year 2012 will also bring a repositioning of the TAP brand and the philosophy that guides its relationship with its customers with the launch of a new campaign centered on the concept of “TAP with arms wide open”. The slogan translates into the Portuguese airline’s extending a warm welcome and broadly embracing the cultural diversity and multiplicity of the destinations its network serves throughout the European, African, and South American continents, symbolizing TAP’s role in connecting and unifying three continents in the same embrace."