March 30, 2011

#9/9 How to promote your store on Facebook

It might be a surprise to you. Because of the importance of trademarks, improper use can damage a company’s valuable trademark rights and create confusion among consumers. Owners of famous brands, like Facebook, must take steps to ensure that their brands are not misused. So here’s what they came up with. And theres’s more to read about the use of logos and screenshots at Facebook Help Center if you have the time. “You can make a reference to Facebook (online and offline) to describe your presence on Facebook and your use of our products and services. Your reference must be truthful, and cannot suggest that you are affiliated with, sponsored, or endorsed by Facebook. Textual references to Facebook should never be hyperlinked to anything but the Facebook.com login page. Never combine your name with our name. Facebook should be in the same font size and style as the other content. When referenced in text, Facebook should be capitalized. When inviting users to like your Page, say 'like our Page' or 'become a fan by clicking Like on our Page'. Do not invite them to 'friend' your Page - users can only become friends with other users. Do not use Facebook, or any other of our trademarks, as a verb. And don’t pluralize them either. Trademarks may not be modified in that manner. When referring to Facebook as the method by which you are organizing an event, you must make it clear that you, and not Facebook, are responsible for the event.”

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